Lately, a number of our fans and entrepreneurial peers of Beau Satchelle have asked us about lessons learned during our first year of launching our small business. Introducing a new brand and creating that initial momentum to attract attention and buyers takes laser focus and hard work to stay the course. The number of years and amount of grinding it requires to become an overnight sensation in the world of business can be daunting for a start-up. Breaking into the life of niche, affluent buyers demands, different thinking and actions require stepping up your game. Our 2016 journey has become fascinating. The many personal and business lessons gained are invaluable. Sharing with our readers through this blog, our continuous journey of building a brand, we hope, gives insight and confidence to peers who have or are considering taking the leap into creating their own start-up. Believe me, there is a wealth of teaching moments that will take more than one blog post, so let’s cover three in this one: 1. CREATING A VISION – Starts with knowing yourself. While making the moves to market your product, this is the time to dig deep and be introspective. This may mean determining what self-beliefs may hold you back as an entrepreneur, from selling to approaching a potential high end client. Your limiting mindset can totally derail your confidence in pricing and selling your premium products to a buyer with high expectations and discriminating tastes. Even if your luxury product is extraordinary, do the inner work on yourself to build confidence in attracting and working with high end clients. Our vision which we speak about in detail in our March 16th Blog post, titled “Vision Board of our Future” and is our North Star. In conjunction to creating the big picture, producing a […]
One of Beau Satchelle’s lovely clients purchased one of our custom designed, gorgeous ___ arctic blue tote bag that she uses for the office and a matching overnight duffel bag for a weekend getaway. A week ago, she contacted me, describing how an awful ink pen found its wicked way to her Tote, leaving its signature of three blue lines near the bottom of the tote bag and was quite noticeable. Needless to say she was upset and asked for suggestions as to the best method of removing the ink while preserving the bag’s leather and maintaining the color. We were able to suggest a cleaner/conditioner that eliminated the ink and kept the beauty of the bag intact. If you handle your one-of-a-kind Beau Satchelle bag with the upmost care, it will maintain its longevity. So let us share six tips with you on caring for your bespoke leather bags. 1. Leather absorb oils each time it is touched. So, first and foremost keep your hands clean to prevent makeup, hair products, perfumes, spray deodorant or lotions from getting on your handbag. A helpful accessory tip to protect the handbag’s handles is to take one of your favorite, matching silk scarf and wrap around. 2. Avoid placing your handbag on/in places where it may get scratched or stained; shopping cart trolley, file cabinet drawers, hair salon’s floors or countertops or anywhere a splinter, rough edge or chemicals can damage your luxury good. 3. Avoid spillage of beverages and liquids as they may leave a watermark; even mineral water can leave a mark if not attended to promptly. If bag gets wet, blot dry with towels and allow to air dry. If you absolutely must venture out in the rain with your luxury bag, another protective, accessory tip that I would […]
This past week, I read a great online article by James Roumeliotis; a lifestyle marketer titled “Luxury versus Premium versus Fashion: Clarifying the Disparity” in which he discusses how the terms Luxury, Premium and Fashion, can be convoluted and confusing depending on who is defining for what consumer group. And, that brands targeting the affluent must have clarity as to their “lane” with these specific segments. As we continue to clarify our brand, we realize that we offer a Premium product. As Roumeliotis states in his article ” Premium, stands for performance, value added, state-of-the-art, craftsmanship, and timeless design.” What a beautiful and appropriate way to describe Beau Satchelle. Yet, it’s important to add that our long term strategy is to grow our current ‘new brand’ into a luxury lifestyle brand. The terms mentioned above have been adopted in so many ways that you do wonder if mass marketers have weakened the exclusivity of those words. For instance, take the word “bespoke”. Is it losing its power because of it’s overuse in a variety of industries? Webster dictionary defines the term bespoke as dealing in or producing custom-made articles. According to wiseGeek an online blogger, it is a British word that originated among tailors of London’s Seville Row where cloth for custom-made suits was said to be spoken for, or reserved for an exclusive client. Interestingly, Haute Couture is the female version fashion term of the word bespoke which is most connected with men’s tailoring. When marketing to a demographic that appreciates purchasing unattainable products or services, we must strive for offering perfection within our wheelhouse. Being introduced into the affluent market has been an revealing journey for Beau Satchelle as we gain more knowledge, create memorable experiences and build long term relationships with our clients. Our leather creations will […]
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will every see it. You’ll know its there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” – Steve Jobs As Beau Satchelle launch nears, we wanted to pay homage to the leather creators and innovators of our past. The evolution of luxury handbags have a rich and storied history in Europe; many trends and designs grew out of the fashion styles of the French and English, although America designers have put their unique influence on this beautiful accessory. So let’s take a look at the evolution of the handbag….. In Ancient Times, (evidenced in both Nubian and European civilizations), pouches were used by both men and women as a fundamental part of our development as humans to collect food and to transport items. The earliest were made from animal skin, cotton or woven plant fibers. During the Middle Ages, the purse, was made more so with round pieces of leather and a drawstring, had another utilitarian purpose (storing coinage) for men long before women adopted them as a fashion accessory and the need to carry personal items. Many of the early designs for women had to do with the style of the dress (including wide skirts, material in the back of the skirt, slimmer skirts) as to whether these early bags were worn underneath or outside the skirt. In the New World, European pilgrims discovered Native Americans used leather pouches for medicine bags and other pouches of all sizes to preserve and transport items from food […]
2019 will be here before you know it. Perhaps we’re getting ahead of ourselves, since we’re in the middle of preparing for our Spring 2016 launch. But what better way to build upon our current excitement than to not only focus on the present yet look toward the future and share our short term goals. For Beau Satchelle, when creating our business plan we embraced the author, Dr. Steven Covey’s Habit #2 “Begin With The End in Mind”. By clarifying in our minds as to how our company will look in a few years. This accomplished several things for Beau Satchelle: 1. Created a platform to think bigger as to our place in the global world of luxury lifestyle 2. It provides us the whole map to the road, the guidelines and the milestones to fulfill our three year vision 3. We can determine what our social impact will be on this planet Three years was a long enough period to measure our progress by breaking goals into smaller chunks of time. This process started by defining who we are today. Beau Satchelle’s vision is Bespoke Luxury for the Discerning individual. Beau Satchelle’s mission statement: We provides fine bespoke leather handbags, cases, luggage, accessories and connoisseur specialties to those who crave individuality and one of a kind pieces. Our Head Luxury Designer and Leather Artisan T. Michael carefully crafts these works of art and is committed to reviving the time honored tradition of hand-stitched luxury leather goods. Made exclusively from luxurious and exotic skins, premium hides and hardware, he meticulously builds his distinctive products to meet his discerning and sophisticated client’s needs. Beau Satchelle…. “Beautiful Handbags”, makes a statement and stands the test of time… This vision and mission statements allowed us to do the planning necessary to track our […]
You consider yourself to be fairly stylish and fashionable, and you have a love of luxury goods. We’re with you. There’s nothing like quality handcrafted goods in a world of mass production. Luxury goods are made to last with premium materials and quality craftsmanship, and they make you feel good to use them. Here’s our guide to investing in the best, most sophisticated goods that money can buy. 1. Consider where the product is made Let’s face it – luxury items are usually not mass produced in China or India. There are exceptions to every rule, of course, but they are usually made by smaller companies in areas of Europe, or North America. The reason for this is because luxury can’t be churned out. Luxury items are carefully made, with individuals in mind. Our luxury bespoke products are made in the U.S.A., for example, by people that you and I might know. 2. You should consider who is making your luxury goods You want to feel good when using your luxury goods, not guilty. You don’t want to be feeling like people weren’t paid a fair wage to create your product. After all, you don’t want your pleasure to be someone else’s misery. Do a little research, and make sure that people are paid a fair living wage to make your items. 3. Consider the materials used Luxury buyers should consider what materials are used to make the item. If you are purchasing a handbag, where is the leather sourced? Make sure it’s a reputable source, and that they are using premium materials. 4. Support small local shops and boutiques You may want to consider supporting smaller local shops and boutiques instead of shopping malls. When you buy at shopping malls and big chains, you are putting money into the […]
Take a journey with me and think about your last visit to your favorite luxury leather handbag shop. Like a five star meal where many of your senses are heightened by the texture, smell and sight that only leather can bring about. Touching leather is a sensual experience like no other. Caressing your fingers across leather allows you to feel both the perfections and imperfections of the skin, the cut edges that have been smoothed and tanned to feel baby soft, the texture of the hide that has gone through various processes to prepare for the hands of the artisan. The astonishing smells of leather that trigger powerful memories and bonding us to the earthy, natural smells of Mother Earth; leather consumers LOVE the smell of leather. And finally, the look of leather, just like snowflakes; every hide has its own beautiful distinct shape, pattern, and how it takes dyes. When we make decisions based on the design elements and colors of our products, our commitment to working with methods that are environmentally friendly is to use more manufactures that have sustainable processes. One area that we have made this commitment has to do with the tanning and dying processes of our leathers. We focus on two methods: purchasing from tanneries and wholesalers that produce vegetable tanned leather; or when doing the dying ourselves, using water based stains and dyes (using one solid color or mixing dyes to obtain a unique look such as our pearl-toned handbags). Vegetable tanning is an old world process that uses tannin that comes naturally in the bark, branches, leaves and even the fruit of many plants. The raw hides are soaked in large pits for several weeks in increasing concentrations of tannin until the hide becomes leather. Depending on the goal of the tannery, […]
Love is in the air as that time of the year is approaching again. The onset of February means Valentine’s Day. February 14 is one of the most built-up days of the year. Thanks to the candy and card companies, who turned a 15th century priest’s story into a commercial holiday, we can’t go anywhere without seeing pink, red and white hearts everywhere, ads for chocolate, jewelry and other luxury items, and the expectation that men are supposed to shower their partners with jewels. It’s a day that requires deep pockets of some whose lady loves are expecting a materialistic declaration of love. Still, if you want to keep the peace – and earn big points at the same time – there’s certainly no harm in spoiling your Valentine with a little surprise. If you’re single, you may want to indulge yourself on this day. After all, as the luscious blonde in those hair dye commercial says, “you’re worth it!” Here are some gift ideas for your sweetheart – or yourself. Give the gift of gorgeous blooms Whether you present her with a bouquet of flowers, or a single red rose to declare your love, make sure you get to the florist early. Remember that everyone and their cousin will be racing to the florist on February 14, so if you want to avoid being stuck with a bunch of wilted, left over blooms, you’ll want to order early. A word of warning: the markup on flowers on this day will be insane, so be prepared. I Chocolates and candy Whether you buy your Valentine chocolates from a fancy chocolatier, or the drugstore, the sentiment is the same, but try to splurge if you can – maybe she will share with you! And chocolate is, after all, an aphrodisiac. Diamonds […]
