Tag Luxury Life

So What Is Luxury Anyway?

This past week, I read a great online article by James Roumeliotis; a lifestyle marketer titled “Luxury versus Premium versus Fashion: Clarifying the Disparity” in which he discusses how the terms Luxury, Premium and Fashion, can be convoluted and confusing depending on who is defining for what consumer group. And, that brands targeting the affluent must have clarity as to their “lane” with these specific segments. As we continue to clarify our brand, we realize that we offer a Premium product. As Roumeliotis states in his article ” Premium, stands for performance, value added, state-of-the-art, craftsmanship, and timeless design.” What a beautiful and appropriate way to describe Beau Satchelle. Yet, it’s important to add that our long term strategy is to grow our current ‘new brand’ into a luxury lifestyle brand. The terms mentioned above have been adopted in so many ways that you do wonder if mass marketers have weakened the exclusivity of those words. For instance, take the word “bespoke”. Is it losing its power because of it’s overuse in a variety of industries? Webster dictionary defines the term bespoke as dealing in or producing custom-made articles. According to wiseGeek an online blogger, it is a British word that originated among tailors of London’s Seville Row where cloth for custom-made suits was said to be spoken for, or reserved for an exclusive client. Interestingly, Haute Couture is the female version fashion term of the word bespoke which is most connected with men’s tailoring. When marketing to a demographic that appreciates purchasing unattainable products or services, we must strive for offering perfection within our wheelhouse. Being introduced into the affluent market has been an revealing journey for Beau Satchelle as we gain more knowledge, create memorable experiences and build long term relationships with our clients. Our leather creations will […]

It’s Cold – Get Outside!

Brrr! It’s cold in North America this time of year, especially in Detroit, where we’re located. With Christmas and the holidays over, and with many weeks of winter left to come, it can get somewhat depressing this time of year. Most of us just want to turn up the thermostat, light a fire in the fireplace, and bundle up in our favorite woolly sweaters and drink a hot chocolate. But wait! It doesn’t have to be depressing this winter. Depending on where you are located, winter happens from a few months to half the year every year, so you might as well take advantage of it. And winter doesn’t have to mean a death sentence for your sense of style. In fact, many fashionistas have learned to embrace the cold and the snow and make their winter wear and winter activities part of their style. You don’t have to be especially outdoorsy or nature-oriented to enjoy this time of year. There are lots of things you can do to keep active this time of year. Read on for our favorites! Take to the trails or to the slopes Whether you prefer cross-country skiing or taking your adventures to great heights, skiing is a very popular activity in the winter. Head to Colorado, north to the Canadian Rockies or to Switzerland for some world-class skiing. Believe us, nothing screams luxury lifestyle like heading out for a day on the slopes and then sipping champagne or hot cocoa by the fire in your private ski lodge afterwards. Go somewhere warm Whether you head to Hawaii, the Caribbean or Los Angeles, a trip somewhere toasty warm is luxurious in the wintertime. Be sure to accessorize with warm-weather accessories, like a killer bathing suit, a bespoke luxury leather handbag from our current collection, and […]