Tag Detroit Garment Group

Detroit Welcomes FashionSpeak 2016

A favorite time of the year for Beau Satchelle is in October when one of Metro Detroit’s premier non-profit organizations educate and promote the growing cut and sew industry in Michigan. Their annual FashionSpeak is part education, part networking, and all about the business of fashion. It is a time for professionals (designers, manufacturers, retailers, buyers, and bloggers) in the industry from veterans to college students to meet and learn from each other. So here’s Beau Satchelle’s takeaways from a packed day of learning: The morning began with Lauren Kirsch Weiss who serves as a buyer at Freeds of Windsor who shared tips on surviving trade shows from two standpoints that of a designer displaying their lines and secondly being an efficient tradeshow buyer. From a designer’s view it comes down to doing good prep work prior to the show (especially reaching out to potential buyers), presenting the best of you and your designs during event, and solid follow-up post show. The second speaker was Amy Dietrich, a product development expert and design consultant at Restoration Hardware whose topic was “Determine and develop your best product” and we have covered many tips that have been in previous blogs which boils down to doing your homework about your product, your customer and your competition. Karen McDonald, a public relations expert was the presentation that was key for Beau Satchelle. She offered a number of suggestions on creating a public relations plan for an emerging design business that included having good photography, a strong website, developing a press release and 3 to 6 talking points, know media’s deadlines, and practice interviewing. Karen also invited Rebecca Voigt, stylist editor from Hour Detroit, a local luxury magazine and RJ King, editor of Dbusiness an online business magazine that focuses on Metro Detroit businesses to […]