A couple of weeks ago, we introduce the first of a series of blog posts about lessons learned in our first year of launching our luxury lifestyle business. As always, there is a never ending wealth of teaching moments and knowledge that we gain through our first year journey. So let’s cover two more this week: Marketing Our Brand – in the beginning, once your vision work is completed, while creating your business plan, a start-up must decide what their marketing strategies will be to attract their specific demographics. When entering the luxury market, every decision and action made has to correspond with the quality of your products. With that in mind, we study meticulously; the details that high luxury brands use in their language and visuals to communicate to the specific buying market. Let’s consider a luxury American automobile, the Lincoln MKC. The commercials alone exude pure elegance. The choice of using an iconic actor, Matt McConaughey, as their spokesperson, the beauty of the home and the infinity pool he dramatically falls in, his clothes and accessories he puts on, even the aristocratic dogs he carries in his Lincoln speaks quality. Lincoln customers are introduced to that same messaging throughout its social media, its showrooms, the VIP black label program and concierge service which all speak to a supreme experience. As we grow, Beau Satchelle is crafting a similar meticulous message to our audience; we will provide a “white glove” buying experience and our clients will gain pleasure and self-elevation when carrying our leather accessory. Our editorial and e-commerce photos must express beauty at the highest standards by displaying the intricate craftsmanship of our products. Our models and location shots we use create images of class and extravagance. We have to scrutinize the social media history of potential models […]
If you adore handbags, like us, you are thrilled and anticipating the approaching celebration of National Handbag Day on October 10, 2016. A day created by one of our favorite sites purseblog.com where handbag aficionados pay homage to the designers, the history and timeline of styles, and the trends of the past, present and future. So if you need some ideas to prepare for this special day, here’s eight ways to show your love! 1. Downsize your personal collection and donate your gently used bags – Pay it forward. Why not do something altruistic and take some time to find a charity that supports low income women who are returning to the workforce? For example, Dress for Success is a global organization that accepts gently used clothing and accessories for the purpose of giving women a helping hand to build an office wardrobe. In the Metro Detroit area, there are couple of non-profits that also use donated handbags as a springboard to helping survivors of domestic violence. 2. Contribute to your local economy and purchase from an up-and-coming handbag designer in your area – Nothing makes a statement like supporting an emerging handbag artists. 3. Shoes and Boots to compliment the bag – At all of the Fashion Weeks from New York to Paris, we noticed over the knee boots, embroidered boots, chunky heals and over the top embellished shoes. To compliment your latest footwear purchase, finding the perfect matching or contrasting bag will give your outfits a complete and finished look. 4. Plan your holiday gifts for your loved ones – a bespoke bag made exclusively for the women in your life is the ultimate luxury possession. Beau Satchelle has the ability to take any of its designed bags and customized it to your preferences and needs. 5. Buy […]
If you consider yourself to be a student of the fashion industry, then giants such as Tom Ford, Ralph Lauren or Tori Burch would be recognizable names as being game changers in the world of retail. As a start-up luxury business, we have to stay on top of our game by gaining knowledge from individuals such as those mentioned who have successfully forge their own paths. Auto Biographies are an important teaching tool for visualizing someones success and wanting the same for yourself. One of those giants that we recognize as a game changer in the world of fashion is Daymond John, the founder and CEO of FUBU, a television personality and investor on the hugely popular realty television series Shark Tank. He has written a book named “The Power of Broke” and it resonates well with any entrepreneur who is beginning their own journey of a thousand steps to building a business brand. In the book, he takes 15 entrepreneurs from different backgrounds who offer insight on what it took to build their successful careers and brands from nothing. In a nutshell, Daymond John bootstrapped his way to success and he feels in many ways that “the struggle”….not having money forced him to be creative which kept him focused on his goals. So in the course of reading his book, he shared in his first chapter 3 philosophical takeaways that resonated with Beau Satchelle’s growth which inspired this blog. Be Innovative – Daymond John refers to the power of broke as a mindset of providing substance over flash. It takes inspiration to stand out when you are a minnow in a sea of whales in the luxury industry. Our story is a good old fashion tale of basically learning an “old school” sewing art form from YouTube. Hand sewn, […]
After last week’s blog regarding the Olympics and what lessons we derive from the experiences of the absolute top athletes in their respective fields, a curious reader inquired as to our specific habits that keep us focused on “the main things” in building a luxury leather business. As with any creative business, Beau Satchelle has for the most part, two main areas: the creative side (the design and production of our leather goods) and the sales/marketing end (getting our products seen and sold). Our success in these two areas are determined by building consistent, small steps every day that stimulates momentum and progress over time. For Beau Satchelle, keeping our eye on the prize, a successful luxury leather company, requires us to practice the following ten habits: 1. Maintaining a Healthy Body – not suggesting to necessarily be in shape to perform a marathon (unless that is the goal), but at least creating the physical routines for endurance on those long days that support good energy and fitness in the area of exercise and healthy eating. 2. Maintaining Healthy Mind Set – Reading positive and intelligent materials and books, listening to educational podcasts, watching You Tube channels of other entrepreneurs, networking with other business owners keeps us sharp and encouraged. More importantly, having a great sense of humor will keep you sane! 3. Gratitude – the daily grind of a business can be draining and challenging. To keep a perspective on what’s truly important, acknowledging what we are grateful for comes in different forms whether that be through prayer, writing in a journal, using this blog to publicly acknowledge who and what we are thankful for or just recognizing our teammates value to this business is worth its’ weight in gold. Showing gratitude to others is limitless and appreciated. 4. […]
So on a personal note, as a child, one of my many answers to “what do I want to be when I grow up” asked by grownups that influenced my life as a child (besides a veterinarian, a circus ringmaster and the manager of the next Jackson Five singing group), I was going to be the next Gloria Vanderbilt. I grew up when paper dolls were in vogue and I absolutely loved drawing clothes and was taught to sew by my Mom. As a teenager, I collected every magazine (way before the internet) that featured the latest and greatest in fashion for young women. However, my career as a fashion designer didn’t pan out, but my love for beautiful things has grown immensely. Since the pre-launch of Beau Satchelle to the world and thanks to my world traveled partner and artist extraordinaire T. Michael who has broadened my experiences to another level in the world of luxury. Subsequently, my tastes have grown more sophisticated, I genuinely appreciate quality and excellence whether it be a wearing a handcrafted leather handbag, dining in a Michelin Star restaurant, or displaying treasured heirloom jewelry. The artist, chef or craftsman has put love and perfection into his or her work, which is what affluent customers deem priceless. As we build our business, we keep an eye on our luxury leather competitors, but it’s just as important to understanding our market’s buying habits in other industries and how they engage in their chosen lifestyles. Our true love is leather, but we embrace the high standard of living our clients seek when it comes to discernment, uniqueness and beauty. The growth of our business has a lot to do with our connections to our local, national and international network of business associates, however, we also have a […]
Weekly and often daily, without fail, we have a discussion with a potential client who is sometime novice to the world of bespoke on the subject of price. Instead of the snarky response of “if you have to ask, you can’t afford it”, in which we’ve heard some artisans say, we decided to dedicate this blog to a discussion on the value of purchasing bespoke. There are articles where writers question whether the growing popular word “bespoke” is an overused term. Basically the word means “specially made for a particular person”; it’s “customized” as many Americans relate to. In early centuries, throughout Europe, bespoke tailoring dedicated development to the craft of tailoring fabrics, especially men’s suits. Bespoke exudes refinement, class, and luxury. For some, it brings a particular affluent lifestyle and status and for others to participate in an interactive journey with a personalized result. Bespoke has a place in every high end industry including wedding dressings, perfume, shoes, interior design, cars, furniture, jewelry, watches, liquor, even software to name a few! So as you make the leap into the world of bespoke, let’s look at 3 factors that influence the cost of these beautiful investments. Labor – the Master’s talent, his or her craftsmanship and dedication to detail; it is an undertaking of the crafter’s love for creating excellence in his or her particular field. Even in the world of bespoke perfume, which takes personalization to a whole new level, developing a specific fragrance can cost tens of thousands of dollars. In addition, a client pays for the time invested into his or her custom piece. A bespoke suit can take up to 8 weeks and several fittings before it is delivered. A leather bag or set of luggage can take months depending on the clients request which leads […]
As we continue our first year launch of Beau Satchelle, we have had the privilege of being invited to attend private events or showings to display our current designs. We love the fact that what draws enthusiasts of leather to our products is first and foremost, the undeniable craftsmanship. Our expertly constructed leather products exude a rich elegance, that just can’t be found anywhere. Without fail, those being introduced to the world of premium leather will ultimately ask why our journey began with leather versus other textiles, as the foundation of our creations. As snobbish as this sounds, there is no other textile that can stand up to the beauty, scale and strength of what leather can do. Leather is extremely versatile and can take on many forms for styles. Besides, Leather is natural and a by-product that would be waste if there were no leather products and artisans to create leather goods and other leather luxuries. Depending on one’s preferred taste, leather can be developed into a raw, western look for a rural farmer or hunter; take on a more sleek and security-led function that a biker would prefer; perhaps have a more earthy, bohemian style for a hipster; or lastly, have a European flavor so artfully constructed that its home should be in a metropolitan museum. But no matter your choice, lovers of leather understand this about bespoke leather…it’s ability to stand the test of time. We believe this, for three reasons: 1. Bespoke Leather is Absolutely the Perfect Accessory Available with beautiful, sophisticated clean lines combined with classic or contemporary colors. Bespoke leather accessories are notoriously flexible, easily paired with a wide variety of casual and formal ensembles. What’s exciting about bespoke leather is that it is not only focused in the fashion arena, but can transform […]
Today, news broke on our local stations that our city will be visited by the Commissioner of the Major League Soccer (MLS), to meet with two of our wealthiest Detroit ambassadors, Quicken Loans owner, Dan Gilbert and Detroit Pistons owner Tom Gores in bringing a MLS franchise to downtown Detroit. From a diehard sports fan viewpoint, these are exciting times for our fair city. To be one of the few cities in the country that host a professional soccer team along with the Lions, Tigers and Red Wings (come back home Pistons!). With 4 professional teams in the heart of downtown Detroit, over half of the year, fans will be experiencing some type of professional sporting event on a daily basis. My point is that the announcement is more evidence of the revival of Detroit to be a contender with other metropolitan cities as younger and sophisticated adults flock to our city not only to work, live and play, but more importantly keep their dollars in the city that can offer a range of products and services from the inexpensive to the luxurious. City leaders, who work to bring tourists to our city are seeing an increasing uptick in conventions and out of town visitors. They rely on retailers, restaurants and other small businesses to provide a “Detroit” unique experience and offer products and services that reflect our amazing community. We are a city under constant construction, including renovations of buildings in downtown led by luxury hotel developers such as the Westin, Hilton, and Four Seasons. All three Detroit casinos, Motor City Casino, Greektown Casino and MGM Casino offer high end rooms as well as boutique shops to match. Entrepreneurs see Detroit as the new frontier as start-ups and tech companies have discovered our city as a viable alternative to […]
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will every see it. You’ll know its there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” – Steve Jobs As Beau Satchelle launch nears, we wanted to pay homage to the leather creators and innovators of our past. The evolution of luxury handbags have a rich and storied history in Europe; many trends and designs grew out of the fashion styles of the French and English, although America designers have put their unique influence on this beautiful accessory. So let’s take a look at the evolution of the handbag….. In Ancient Times, (evidenced in both Nubian and European civilizations), pouches were used by both men and women as a fundamental part of our development as humans to collect food and to transport items. The earliest were made from animal skin, cotton or woven plant fibers. During the Middle Ages, the purse, was made more so with round pieces of leather and a drawstring, had another utilitarian purpose (storing coinage) for men long before women adopted them as a fashion accessory and the need to carry personal items. Many of the early designs for women had to do with the style of the dress (including wide skirts, material in the back of the skirt, slimmer skirts) as to whether these early bags were worn underneath or outside the skirt. In the New World, European pilgrims discovered Native Americans used leather pouches for medicine bags and other pouches of all sizes to preserve and transport items from food […]
2019 will be here before you know it. Perhaps we’re getting ahead of ourselves, since we’re in the middle of preparing for our Spring 2016 launch. But what better way to build upon our current excitement than to not only focus on the present yet look toward the future and share our short term goals. For Beau Satchelle, when creating our business plan we embraced the author, Dr. Steven Covey’s Habit #2 “Begin With The End in Mind”. By clarifying in our minds as to how our company will look in a few years. This accomplished several things for Beau Satchelle: 1. Created a platform to think bigger as to our place in the global world of luxury lifestyle 2. It provides us the whole map to the road, the guidelines and the milestones to fulfill our three year vision 3. We can determine what our social impact will be on this planet Three years was a long enough period to measure our progress by breaking goals into smaller chunks of time. This process started by defining who we are today. Beau Satchelle’s vision is Bespoke Luxury for the Discerning individual. Beau Satchelle’s mission statement: We provides fine bespoke leather handbags, cases, luggage, accessories and connoisseur specialties to those who crave individuality and one of a kind pieces. Our Head Luxury Designer and Leather Artisan T. Michael carefully crafts these works of art and is committed to reviving the time honored tradition of hand-stitched luxury leather goods. Made exclusively from luxurious and exotic skins, premium hides and hardware, he meticulously builds his distinctive products to meet his discerning and sophisticated client’s needs. Beau Satchelle…. “Beautiful Handbags”, makes a statement and stands the test of time… This vision and mission statements allowed us to do the planning necessary to track our […]
