Tag Craftsmanship

The Nuances of Stitching Leather

Last week, we had the privilege of participating in a swell event that featured a number of the newest and hottest retail spots and restaurants in Downtown Detroit. We were honored to represent our display of leather wine carriers and wine journals that were created exclusively for the House of Pure VIN, Detroit’s signature wine retailer. For Beau Satchelle, attending these events gives us the opportunity to gather feedback on the luxury products that T. Michael has created. Most reactions are that of astonishment at the craftsmanship of the products. “No way is this handsewn” is what I consistently hear from those who view our products. It is both humbling and confirming to T. Michael’s creative abilities. So, at this event, one admirer asked about the artist’s learning curve to producing such works of art. As a witness to his growth, I can assure you it began with one stitch, followed by the repetition of a million of stitches. The concentration that an apprentice must possess to perfect a saddle stitch, which is one of the main techniques used to sew leather, is utterly remarkable. If you are ever privileged to watch a Master leather craftsman stitch leather, it looks quite effortless. Almost to the point that it looks easy. But because I seem to get the same question about his personal journey of learning his craft, I wanted to give some insight into the growth of a self-taught leather artisan. T. Michael’s actually started his leather journey in college when he was unable to find quality belts that could fit within his budget. So, his next move was to visit the local leather store, pick up the necessary supplies and design belts, that to this day he still possesses. Fast forward to 2012, when the attraction of leather once […]

Six Luxury Lifestyle Blogs Beau Satchelle Enjoys

So on a personal note, as a child, one of my many answers to “what do I want to be when I grow up” asked by grownups that influenced my life as a child (besides a veterinarian, a circus ringmaster and the manager of the next Jackson Five singing group), I was going to be the next Gloria Vanderbilt. I grew up when paper dolls were in vogue and I absolutely loved drawing clothes and was taught to sew by my Mom. As a teenager, I collected every magazine (way before the internet) that featured the latest and greatest in fashion for young women. However, my career as a fashion designer didn’t pan out, but my love for beautiful things has grown immensely. Since the pre-launch of Beau Satchelle to the world and thanks to my world traveled partner and artist extraordinaire T. Michael who has broadened my experiences to another level in the world of luxury. Subsequently, my tastes have grown more sophisticated, I genuinely appreciate quality and excellence whether it be a wearing a handcrafted leather handbag, dining in a Michelin Star restaurant, or displaying treasured heirloom jewelry. The artist, chef or craftsman has put love and perfection into his or her work, which is what affluent customers deem priceless. As we build our business, we keep an eye on our luxury leather competitors, but it’s just as important to understanding our market’s buying habits in other industries and how they engage in their chosen lifestyles. Our true love is leather, but we embrace the high standard of living our clients seek when it comes to discernment, uniqueness and beauty. The growth of our business has a lot to do with our connections to our local, national and international network of business associates, however, we also have a […]

So What Is Luxury Anyway?

This past week, I read a great online article by James Roumeliotis; a lifestyle marketer titled “Luxury versus Premium versus Fashion: Clarifying the Disparity” in which he discusses how the terms Luxury, Premium and Fashion, can be convoluted and confusing depending on who is defining for what consumer group. And, that brands targeting the affluent must have clarity as to their “lane” with these specific segments. As we continue to clarify our brand, we realize that we offer a Premium product. As Roumeliotis states in his article ” Premium, stands for performance, value added, state-of-the-art, craftsmanship, and timeless design.” What a beautiful and appropriate way to describe Beau Satchelle. Yet, it’s important to add that our long term strategy is to grow our current ‘new brand’ into a luxury lifestyle brand. The terms mentioned above have been adopted in so many ways that you do wonder if mass marketers have weakened the exclusivity of those words. For instance, take the word “bespoke”. Is it losing its power because of it’s overuse in a variety of industries? Webster dictionary defines the term bespoke as dealing in or producing custom-made articles. According to wiseGeek an online blogger, it is a British word that originated among tailors of London’s Seville Row where cloth for custom-made suits was said to be spoken for, or reserved for an exclusive client. Interestingly, Haute Couture is the female version fashion term of the word bespoke which is most connected with men’s tailoring. When marketing to a demographic that appreciates purchasing unattainable products or services, we must strive for offering perfection within our wheelhouse. Being introduced into the affluent market has been an revealing journey for Beau Satchelle as we gain more knowledge, create memorable experiences and build long term relationships with our clients. Our leather creations will […]