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The Backstory of Beau Satchelle

As 2016 quickly comes to a close we wanted to celebrate the end of our first year with a blog about our history. We get a number of questions asking about our background and the origin of Beau Satchelle. So in the beginning…destiny weaved her way into our lives. Co-founders, April Bayles (AJ) and T. Michael met in late 2007 and discovered they shared similar passions and interests. After countless discussions about the love and challenges of being an entrepreneur and eventually T. Michael sharing his business model of a luxury brand, a partnership was developed and Beau Satchelle was conceived. A native Detroiter and proud University of Michigan graduate, at a very young age, April adored anything to do with fashion…clothes, hair, accessories. Taught by her Mom how to sew and had inherited a talent for drawing from her Dad, she dreamed of becoming a high end fashion designer. However, life happened and she became distracted with other interests and put her love for fashion on the backburner. Her experiences through college and various jobs along with her serial entrepreneurship ventures prepared her for the opportunity to come full circle and work on building a business brand that focuses on the lifestyle of luxury. T. Michael, a Michigan native. While in college, had an initial urge to explore the art of leather crafting was when he was unable to find quality belts on a college student’s budget. So, after much research which entailed finding the local leather store and reading books on belt making, purchasing and using the right tools was the first step in what was then a necessity gone hobby to what is now an emerging business. Later in life, the situation reoccurred with the need of another briefcase after his career took him through several ‘brand […]

Six Luxury Lifestyle Blogs Beau Satchelle Enjoys

So on a personal note, as a child, one of my many answers to “what do I want to be when I grow up” asked by grownups that influenced my life as a child (besides a veterinarian, a circus ringmaster and the manager of the next Jackson Five singing group), I was going to be the next Gloria Vanderbilt. I grew up when paper dolls were in vogue and I absolutely loved drawing clothes and was taught to sew by my Mom. As a teenager, I collected every magazine (way before the internet) that featured the latest and greatest in fashion for young women. However, my career as a fashion designer didn’t pan out, but my love for beautiful things has grown immensely. Since the pre-launch of Beau Satchelle to the world and thanks to my world traveled partner and artist extraordinaire T. Michael who has broadened my experiences to another level in the world of luxury. Subsequently, my tastes have grown more sophisticated, I genuinely appreciate quality and excellence whether it be a wearing a handcrafted leather handbag, dining in a Michelin Star restaurant, or displaying treasured heirloom jewelry. The artist, chef or craftsman has put love and perfection into his or her work, which is what affluent customers deem priceless. As we build our business, we keep an eye on our luxury leather competitors, but it’s just as important to understanding our market’s buying habits in other industries and how they engage in their chosen lifestyles. Our true love is leather, but we embrace the high standard of living our clients seek when it comes to discernment, uniqueness and beauty. The growth of our business has a lot to do with our connections to our local, national and international network of business associates, however, we also have a […]

So What Is Luxury Anyway?

This past week, I read a great online article by James Roumeliotis; a lifestyle marketer titled “Luxury versus Premium versus Fashion: Clarifying the Disparity” in which he discusses how the terms Luxury, Premium and Fashion, can be convoluted and confusing depending on who is defining for what consumer group. And, that brands targeting the affluent must have clarity as to their “lane” with these specific segments. As we continue to clarify our brand, we realize that we offer a Premium product. As Roumeliotis states in his article ” Premium, stands for performance, value added, state-of-the-art, craftsmanship, and timeless design.” What a beautiful and appropriate way to describe Beau Satchelle. Yet, it’s important to add that our long term strategy is to grow our current ‘new brand’ into a luxury lifestyle brand. The terms mentioned above have been adopted in so many ways that you do wonder if mass marketers have weakened the exclusivity of those words. For instance, take the word “bespoke”. Is it losing its power because of it’s overuse in a variety of industries? Webster dictionary defines the term bespoke as dealing in or producing custom-made articles. According to wiseGeek an online blogger, it is a British word that originated among tailors of London’s Seville Row where cloth for custom-made suits was said to be spoken for, or reserved for an exclusive client. Interestingly, Haute Couture is the female version fashion term of the word bespoke which is most connected with men’s tailoring. When marketing to a demographic that appreciates purchasing unattainable products or services, we must strive for offering perfection within our wheelhouse. Being introduced into the affluent market has been an revealing journey for Beau Satchelle as we gain more knowledge, create memorable experiences and build long term relationships with our clients. Our leather creations will […]

Ask Yourself This Question?

How does the man or woman who has everything spoil him or herself? A visit to Beau Satchelle will treat you, a meticulous, quality goods connoisseur and discerning individual, the way you deserve to be treated. Here at Beau Satchelle, we have stepped it up to bring a new luxury brand, homegrown in Detroit, Michigan. It is here that you will find our gorgeous handcrafted exclusive and unique leather luxuries, including high fashion travel bags, handbags, laptop and attaché cases along with luxurious leather luggage. Soon you will be able to visit our website, place an order or send us your design to have a sample created for a product of your very own. And, we make sure your design is kept secure and made unavailable to no one until you are ready to build out your finished product; even then we return your property or continue to keep it secure until another item, another color etc. need to be produced. Every detail is considered when creating a one of a kind leather luxury and our Private Label clients are pleased with our discretion and reliability as we build out their products to specification. This is bespoke and we want your experience to be stress free with an end result of quality and beauty, having a luxury leather product you will want to share with the entire world. In addition to being beautiful and luxurious – conjuring images of a beautiful, charmed life – our goods are also practical and long-lasting. That’s because they are hand stitched and crafted flawlessly to last a lifetime. They’ll grow with you, and like a fine wine, get more character and generally better with age. Our high-quality goods were made to stand the test of time. Be one of the first to own one […]