Tag Business

Lately, a number of our fans and entrepreneurial peers of Beau Satchelle have asked us about lessons learned during our first year of launching our small business. Introducing a new brand and creating that initial momentum to attract attention and buyers takes laser focus and hard work to stay the course. The number of years and amount of grinding it requires to become an overnight sensation in the world of business can be daunting for a start-up. Breaking into the life of niche, affluent buyers demands, different thinking and actions require stepping up your game. Our 2016 journey has become fascinating. The many personal and business lessons gained are invaluable. Sharing with our readers through this blog, our continuous journey of building a brand, we hope, gives insight and confidence to peers who have or are considering taking the leap into creating their own start-up. Believe me, there is a wealth of teaching moments that will take more than one blog post, so let’s cover three in this one: 1. CREATING A VISION – Starts with knowing yourself. While making the moves to market your product, this is the time to dig deep and be introspective. This may mean determining what self-beliefs may hold you back as an entrepreneur, from selling to approaching a potential high end client. Your limiting mindset can totally derail your confidence in pricing and selling your premium products to a buyer with high expectations and discriminating tastes. Even if your luxury product is extraordinary, do the inner work on yourself to build confidence in attracting and working with high end clients. Our vision which we speak about in detail in our March 16th Blog post, titled “Vision Board of our Future” and is our North Star. In conjunction to creating the big picture, producing a […]