Tag Branding

How do YOU define luxury?

Fashion enthusiasts may remember late last year in the news,  an elaborate prank was pulled on fashion social media influencers by an ad agency in an attempt to show how the buying public can be fooled into believing the value…

Creating A Luxury Brand From Scratch, part 1

Lately, a number of our fans and entrepreneurial peers of Beau Satchelle have asked us about lessons learned during our first year of launching our small business. Introducing a new brand and creating that initial momentum to attract attention and buyers takes laser focus and hard work to stay the course. The number of years and amount of grinding it requires to become an overnight sensation in the world of business can be daunting for a start-up. Breaking into the life of niche, affluent buyers demands, different thinking and actions require stepping up your game. Our 2016 journey has become fascinating. The many personal and business lessons gained are invaluable. Sharing with our readers through this blog, our continuous journey of building a brand, we hope, gives insight and confidence to peers who have or are considering taking the leap into creating their own start-up. Believe me, there is a wealth of teaching moments that will take more than one blog post, so let’s cover three in this one: 1. CREATING A VISION – Starts with knowing yourself. While making the moves to market your product, this is the time to dig deep and be introspective. This may mean determining what self-beliefs may hold you back as an entrepreneur, from selling to approaching a potential high end client. Your limiting mindset can totally derail your confidence in pricing and selling your premium products to a buyer with high expectations and discriminating tastes. Even if your luxury product is extraordinary, do the inner work on yourself to build confidence in attracting and working with high end clients. Our vision which we speak about in detail in our March 16th Blog post, titled “Vision Board of our Future” and is our North Star. In conjunction to creating the big picture, producing a […]

Lessons From A Shark

If you consider yourself to be a student of the fashion industry, then giants such as Tom Ford, Ralph Lauren or Tori Burch would be recognizable names as being game changers in the world of retail. As a start-up luxury business, we have to stay on top of our game by gaining knowledge from individuals such as those mentioned who have successfully forge their own paths. Auto Biographies are an important teaching tool for visualizing someones success and wanting the same for yourself. One of those giants that we recognize as a game changer in the world of fashion is Daymond John, the founder and CEO of FUBU, a television personality and investor on the hugely popular realty television series Shark Tank. He has written a book named “The Power of Broke” and it resonates well with any entrepreneur who is beginning their own journey of a thousand steps to building a business brand. In the book, he takes 15 entrepreneurs from different backgrounds who offer insight on what it took to build their successful careers and brands from nothing. In a nutshell, Daymond John bootstrapped his way to success and he feels in many ways that “the struggle”….not having money forced him to be creative which kept him focused on his goals. So in the course of reading his book, he shared in his first chapter 3 philosophical takeaways that resonated with Beau Satchelle’s growth which inspired this blog. Be Innovative – Daymond John refers to the power of broke as a mindset of providing substance over flash. It takes inspiration to stand out when you are a minnow in a sea of whales in the luxury industry. Our story is a good old fashion tale of basically learning an “old school” sewing art form from YouTube. Hand sewn, […]

Launch Getting Closer…

Beau Satchelle has begun the countdown to launch! It is our hope to bring you on our journey of building our brand to contend in the luxury lifestyle market. It has been a splendid, yet humbling experience preparing for the introduction of Beau Satchelle – crossing our T’s and dotting the I’s, completing the business plan, consistently writing and posting blogs by incorporating luxury lifestyle with our leather products and of course, the production process. As entrepreneurs with our new launch in the luxury leather category, it is just never enough hours in the day! After a number of months of turning our visions into designs, which then were made into templates and then sourcing the right hides, threads and tools, T. Michael has diligently crafted a line in a few areas which will be revealed in the coming weeks and months. What has been particularly interesting in the last several months is our participation into the world of wine. We were thrilled to be asked to design and showcase creations that are used exclusively by wine connoisseurs and lovers of wine in the areas of leather backpacks and messenger wine bottle carriers and leather wine tasting journals, along with bespoke leather accessories for the wine tasting world. And, as per request, we would also like to mention extending into bourbon and whisky tasting journals as well. We are anticipating that this project will cater to a market wanting heirloom quality luxuries for a lifetime of memories in which we are perfecting to serve. T. Michael has always preferred to work his magic in bespoke items for the high end and affluent market that searches for one of a kind items, whether for home, fashion or travel. This pathway will allow us to offer other specialty merchandise for the discerning […]

Ask Yourself This Question?

How does the man or woman who has everything spoil him or herself? A visit to Beau Satchelle will treat you, a meticulous, quality goods connoisseur and discerning individual, the way you deserve to be treated. Here at Beau Satchelle, we have stepped it up to bring a new luxury brand, homegrown in Detroit, Michigan. It is here that you will find our gorgeous handcrafted exclusive and unique leather luxuries, including high fashion travel bags, handbags, laptop and attaché cases along with luxurious leather luggage. Soon you will be able to visit our website, place an order or send us your design to have a sample created for a product of your very own. And, we make sure your design is kept secure and made unavailable to no one until you are ready to build out your finished product; even then we return your property or continue to keep it secure until another item, another color etc. need to be produced. Every detail is considered when creating a one of a kind leather luxury and our Private Label clients are pleased with our discretion and reliability as we build out their products to specification. This is bespoke and we want your experience to be stress free with an end result of quality and beauty, having a luxury leather product you will want to share with the entire world. In addition to being beautiful and luxurious – conjuring images of a beautiful, charmed life – our goods are also practical and long-lasting. That’s because they are hand stitched and crafted flawlessly to last a lifetime. They’ll grow with you, and like a fine wine, get more character and generally better with age. Our high-quality goods were made to stand the test of time. Be one of the first to own one […]

Anticipation!

Welcome to Beau Satchelle we are so thrilled you have arrived. If you are not finding what you expected… don’t worry. We have some exciting new must-have luxury always handcrafted leather products due for release very soon. We are stepping it up a notch to bring even more luxuriously premium products, with even more choices in our exotic leather skins. Aside from the new name and branding, we will have more exquisitely handcrafted items designed specifically for those who know and love bespoke leather luxuries. Our products remain among the most desired by those who know bespoke luxury and high fashion. All of our exotic leather products are designed and handcrafted with the finest and most exotic skins and obtained ‘as always’ legally by all US standards and procedures. All our unique and gorgeous vegetable tanned leather products are processed with eco-friendly methods that are considerably less harmful to the environment. With the launch of our new line of handcrafted leather bags sold exclusively by Beau Satchelle, we are confident you will be thrilled with a host of stunning designs which of course will include classic as well as contemporary-inspired looks with all the colors you never realized you had to have! Beau Satchelle offers the highest quality leather bags each one flawlessly handcrafted to guarantee you are receiving an exceptional fashion accessory that will continue to be a classic and withstand the very test of time. Our Signature Series luxury handbags are even more elegant and stylish than you could imagine. And, our colors are available based on client’s personal taste. Nevertheless, we will always provide a limited edition in our vegetable tanned products using rich hand-dyed beautiful colors as well. Keep in mind, all of T. Michael’s original patented designer luxuries will also remain available for those who […]