Tag Blog Post

All I Want For Christmas Is….

Growing up, it was interesting being incredibly introverted, except for when it came to my tastes in “stuff” which were quite unusual and exotic for a child! It was never ordinary and when I asked for toys my childhood friends wouldn’t even dream of. Loving it, being the exception, and the more unique the better. When the Sears and JC Penny Christmas catalogs came out, I meticulously looked through them wanting to be sure I left an outstanding list for Santa on Christmas Eve. As an adult, the Christmas list experience is still a pleasurable process, combing the high end websites, such as Robb Report or Nieman Marcus just as meticulously for that one of a kind gift that can be place under the Christmas Tree. A girl can dream… Asprey Lambskin Scrabble Board www.asprey.com The British Luxury Brand specializes in jewelry and luxury goods and has created the iconic gift for the consummate Scrabble player to have at the ready for guests on the yacht or private jet. The board is made out of Grey, Red, Green and Black Lambskin; Red English Saddle leather presentation case; Black lambskin letters housed in a purple velvet Asprey pouch and 4 black lambskin racks to hold the playing letters. Describing this as a luxurious game board is an understatement. -$11,950 Qlocktwo Table Clock http://qlocktwo.com If you want a conversation piece for your home office, don’t look any further. Manufactured by Biegert & Funk, this is a standout of timepieces. Unlike a traditional clock, it has no hands nor digits. The time is displayed by written word through a pattern of letters spelling out the time in words. The screen is illuminated by brilliant LED technology. The company also designs this technology for a wall display or for your wrist. -Sold at Neimen […]

The Backstory of Beau Satchelle

As 2016 quickly comes to a close we wanted to celebrate the end of our first year with a blog about our history. We get a number of questions asking about our background and the origin of Beau Satchelle. So in the beginning…destiny weaved her way into our lives. Co-founders, April Bayles (AJ) and T. Michael met in late 2007 and discovered they shared similar passions and interests. After countless discussions about the love and challenges of being an entrepreneur and eventually T. Michael sharing his business model of a luxury brand, a partnership was developed and Beau Satchelle was conceived. A native Detroiter and proud University of Michigan graduate, at a very young age, April adored anything to do with fashion…clothes, hair, accessories. Taught by her Mom how to sew and had inherited a talent for drawing from her Dad, she dreamed of becoming a high end fashion designer. However, life happened and she became distracted with other interests and put her love for fashion on the backburner. Her experiences through college and various jobs along with her serial entrepreneurship ventures prepared her for the opportunity to come full circle and work on building a business brand that focuses on the lifestyle of luxury. T. Michael, a Michigan native. While in college, had an initial urge to explore the art of leather crafting was when he was unable to find quality belts on a college student’s budget. So, after much research which entailed finding the local leather store and reading books on belt making, purchasing and using the right tools was the first step in what was then a necessity gone hobby to what is now an emerging business. Later in life, the situation reoccurred with the need of another briefcase after his career took him through several ‘brand […]

Creating A Luxury Brand From Scratch, part 2

A couple of weeks ago, we introduce the first of a series of blog posts about lessons learned in our first year of launching our luxury lifestyle business. As always, there is a never ending wealth of teaching moments and knowledge that we gain through our first year journey. So let’s cover two more this week: Marketing Our Brand – in the beginning, once your vision work is completed, while creating your business plan, a start-up must decide what their marketing strategies will be to attract their specific demographics. When entering the luxury market, every decision and action made has to correspond with the quality of your products. With that in mind, we study meticulously; the details that high luxury brands use in their language and visuals to communicate to the specific buying market. Let’s consider a luxury American automobile, the Lincoln MKC. The commercials alone exude pure elegance. The choice of using an iconic actor, Matt McConaughey, as their spokesperson, the beauty of the home and the infinity pool he dramatically falls in, his clothes and accessories he puts on, even the aristocratic dogs he carries in his Lincoln speaks quality. Lincoln customers are introduced to that same messaging throughout its social media, its showrooms, the VIP black label program and concierge service which all speak to a supreme experience. As we grow, Beau Satchelle is crafting a similar meticulous message to our audience; we will provide a “white glove” buying experience and our clients will gain pleasure and self-elevation when carrying our leather accessory. Our editorial and e-commerce photos must express beauty at the highest standards by displaying the intricate craftsmanship of our products. Our models and location shots we use create images of class and extravagance. We have to scrutinize the social media history of potential models […]

Creating A Luxury Brand From Scratch, part 1

Lately, a number of our fans and entrepreneurial peers of Beau Satchelle have asked us about lessons learned during our first year of launching our small business. Introducing a new brand and creating that initial momentum to attract attention and buyers takes laser focus and hard work to stay the course. The number of years and amount of grinding it requires to become an overnight sensation in the world of business can be daunting for a start-up. Breaking into the life of niche, affluent buyers demands, different thinking and actions require stepping up your game. Our 2016 journey has become fascinating. The many personal and business lessons gained are invaluable. Sharing with our readers through this blog, our continuous journey of building a brand, we hope, gives insight and confidence to peers who have or are considering taking the leap into creating their own start-up. Believe me, there is a wealth of teaching moments that will take more than one blog post, so let’s cover three in this one: 1. CREATING A VISION – Starts with knowing yourself. While making the moves to market your product, this is the time to dig deep and be introspective. This may mean determining what self-beliefs may hold you back as an entrepreneur, from selling to approaching a potential high end client. Your limiting mindset can totally derail your confidence in pricing and selling your premium products to a buyer with high expectations and discriminating tastes. Even if your luxury product is extraordinary, do the inner work on yourself to build confidence in attracting and working with high end clients. Our vision which we speak about in detail in our March 16th Blog post, titled “Vision Board of our Future” and is our North Star. In conjunction to creating the big picture, producing a […]

Leather and Tech: The Perfect Pairing!

The cell phone. Can’t live without it! Since our lives depend more and more on phones, tablets, and laptops, it becomes imperative that luxury leather designers stay ahead and create accessories that can accommodate these devices. Leather accessories have multiple functions that include protecting and holding the device while showing off your individual style. Although the range of textiles that can be converted into a holder for a cell phone are numerous, leather ups the game in conveying an indulgence that can’t be equaled. Offerings with leather products include: Handbags and Wallets – whether a tote, crossbody, clutch or wristlet, a woman will require a pocket that can handle her phone with easy access. From Beau Satchelle’s experience, more female consumers are requesting at least one pocket outside of the handbag or an interior pocket that is extremely handy if she hears one of her notification sounds. Even an unassuming leather wallet needs to have the ability to not only house the essentials (credit cards, money, and identification), but must offer a cell phone pocket to show a women’s style and simplicity when she runs her errands. Duffle Bags and Backpacks – these particular bags are designed and built for multiple uses whether the gym, the classroom, the office, hiking or a weekend outing, multiple pockets and specific locations for tech products are essential. It is imperative that not only books, or a weekend outfit have a perfect home, but sufficient room is set aside to secure a tablet or laptop. Of course, once again an accessible cell phone pocket is necessary for easy access. With the advent of mobile chargers stations that allow phone and tablet users to become independent of “searching for a wall plug”, these technological have raised the bar to insure that a carrier can support […]

The Nuances of Stitching Leather

Last week, we had the privilege of participating in a swell event that featured a number of the newest and hottest retail spots and restaurants in Downtown Detroit. We were honored to represent our display of leather wine carriers and wine journals that were created exclusively for the House of Pure VIN, Detroit’s signature wine retailer. For Beau Satchelle, attending these events gives us the opportunity to gather feedback on the luxury products that T. Michael has created. Most reactions are that of astonishment at the craftsmanship of the products. “No way is this handsewn” is what I consistently hear from those who view our products. It is both humbling and confirming to T. Michael’s creative abilities. So, at this event, one admirer asked about the artist’s learning curve to producing such works of art. As a witness to his growth, I can assure you it began with one stitch, followed by the repetition of a million of stitches. The concentration that an apprentice must possess to perfect a saddle stitch, which is one of the main techniques used to sew leather, is utterly remarkable. If you are ever privileged to watch a Master leather craftsman stitch leather, it looks quite effortless. Almost to the point that it looks easy. But because I seem to get the same question about his personal journey of learning his craft, I wanted to give some insight into the growth of a self-taught leather artisan. T. Michael’s actually started his leather journey in college when he was unable to find quality belts that could fit within his budget. So, his next move was to visit the local leather store, pick up the necessary supplies and design belts, that to this day he still possesses. Fast forward to 2012, when the attraction of leather once […]

Six Luxury Lifestyle Blogs Beau Satchelle Enjoys

So on a personal note, as a child, one of my many answers to “what do I want to be when I grow up” asked by grownups that influenced my life as a child (besides a veterinarian, a circus ringmaster and the manager of the next Jackson Five singing group), I was going to be the next Gloria Vanderbilt. I grew up when paper dolls were in vogue and I absolutely loved drawing clothes and was taught to sew by my Mom. As a teenager, I collected every magazine (way before the internet) that featured the latest and greatest in fashion for young women. However, my career as a fashion designer didn’t pan out, but my love for beautiful things has grown immensely. Since the pre-launch of Beau Satchelle to the world and thanks to my world traveled partner and artist extraordinaire T. Michael who has broadened my experiences to another level in the world of luxury. Subsequently, my tastes have grown more sophisticated, I genuinely appreciate quality and excellence whether it be a wearing a handcrafted leather handbag, dining in a Michelin Star restaurant, or displaying treasured heirloom jewelry. The artist, chef or craftsman has put love and perfection into his or her work, which is what affluent customers deem priceless. As we build our business, we keep an eye on our luxury leather competitors, but it’s just as important to understanding our market’s buying habits in other industries and how they engage in their chosen lifestyles. Our true love is leather, but we embrace the high standard of living our clients seek when it comes to discernment, uniqueness and beauty. The growth of our business has a lot to do with our connections to our local, national and international network of business associates, however, we also have a […]

Beau Satchelle’s Debut Night On the Town

Last week, we were extremely honored to be invited to participate in an exclusive affair, The Wine and Accessories Social Tasting Open House with one of the hottest up and coming businesses in Detroit. House of Pure Vin, the signature wine retailer located in the heart of downtown Detroit, opened its doors last year and is the talk of the town! Curating their extensive wine and champagne selection is Master Sommelier, Claudia Tyagi, only 1 of 3 in the State of Michigan and 1 of 147 in North America. House of Pure Vin offers the most amazing wine tastings events which take place weekly offering bottles from vineyards throughout Michigan, across the United States and internationally. As we mentioned in a previous blog, we partnered with House of Pure Vin to create bespoke wine leather accessories that included wine journals for wine connoisseurs, hobbyist and wine lovers who desire to document their tastings and wine carriers of varying sizes and preferences. This was our first advertised public showing of our products and we were anxious to collect feedback from wine lovers on their interest in adding to their wine accessories. We were fortunate in that House of Vin not only allowed us to showcase our wine accessories, but we also displayed our collection of luxury goods ranging from some early vintage Bedrock Beauty pieces to the latest Beau Satchelle creation “the Michelle Bag” inspired by the First Lady, Michelle Obama. So our takeaways from our first formal showing. A lot of hard work to make sure everything was perfect. The final touches on completing the accessories to be shown, creating the signage, being prepared for onsite sales, creating line sheets, and even creating the exterior packaging for each product. Believe the hype….Metro Detroiters turn out to support Detroit local businesses. […]