Category Branding

Creating A Luxury Brand From Scratch, part 2

A couple of weeks ago, we introduce the first of a series of blog posts about lessons learned in our first year of launching our luxury lifestyle business. As always, there is a never ending wealth of teaching moments and knowledge that we gain through our first year journey. So let’s cover two more this week: Marketing Our Brand – in the beginning, once your vision work is completed, while creating your business plan, a start-up must decide what their marketing strategies will be to attract their specific demographics. When entering the luxury market, every decision and action made has to correspond with the quality of your products. With that in mind, we study meticulously; the details that high luxury brands use in their language and visuals to communicate to the specific buying market. Let’s consider a luxury American automobile, the Lincoln MKC. The commercials alone exude pure elegance. The choice of using an iconic actor, Matt McConaughey, as their spokesperson, the beauty of the home and the infinity pool he dramatically falls in, his clothes and accessories he puts on, even the aristocratic dogs he carries in his Lincoln speaks quality. Lincoln customers are introduced to that same messaging throughout its social media, its showrooms, the VIP black label program and concierge service which all speak to a supreme experience. As we grow, Beau Satchelle is crafting a similar meticulous message to our audience; we will provide a “white glove” buying experience and our clients will gain pleasure and self-elevation when carrying our leather accessory. Our editorial and e-commerce photos must express beauty at the highest standards by displaying the intricate craftsmanship of our products. Our models and location shots we use create images of class and extravagance. We have to scrutinize the social media history of potential models […]

Creating A Luxury Brand From Scratch, part 1

Lately, a number of our fans and entrepreneurial peers of Beau Satchelle have asked us about lessons learned during our first year of launching our small business. Introducing a new brand and creating that initial momentum to attract attention and buyers takes laser focus and hard work to stay the course. The number of years and amount of grinding it requires to become an overnight sensation in the world of business can be daunting for a start-up. Breaking into the life of niche, affluent buyers demands, different thinking and actions require stepping up your game. Our 2016 journey has become fascinating. The many personal and business lessons gained are invaluable. Sharing with our readers through this blog, our continuous journey of building a brand, we hope, gives insight and confidence to peers who have or are considering taking the leap into creating their own start-up. Believe me, there is a wealth of teaching moments that will take more than one blog post, so let’s cover three in this one: 1. CREATING A VISION – Starts with knowing yourself. While making the moves to market your product, this is the time to dig deep and be introspective. This may mean determining what self-beliefs may hold you back as an entrepreneur, from selling to approaching a potential high end client. Your limiting mindset can totally derail your confidence in pricing and selling your premium products to a buyer with high expectations and discriminating tastes. Even if your luxury product is extraordinary, do the inner work on yourself to build confidence in attracting and working with high end clients. Our vision which we speak about in detail in our March 16th Blog post, titled “Vision Board of our Future” and is our North Star. In conjunction to creating the big picture, producing a […]

Lessons From A Shark

If you consider yourself to be a student of the fashion industry, then giants such as Tom Ford, Ralph Lauren or Tori Burch would be recognizable names as being game changers in the world of retail. As a start-up luxury business, we have to stay on top of our game by gaining knowledge from individuals such as those mentioned who have successfully forge their own paths. Auto Biographies are an important teaching tool for visualizing someones success and wanting the same for yourself. One of those giants that we recognize as a game changer in the world of fashion is Daymond John, the founder and CEO of FUBU, a television personality and investor on the hugely popular realty television series Shark Tank. He has written a book named “The Power of Broke” and it resonates well with any entrepreneur who is beginning their own journey of a thousand steps to building a business brand. In the book, he takes 15 entrepreneurs from different backgrounds who offer insight on what it took to build their successful careers and brands from nothing. In a nutshell, Daymond John bootstrapped his way to success and he feels in many ways that “the struggle”….not having money forced him to be creative which kept him focused on his goals. So in the course of reading his book, he shared in his first chapter 3 philosophical takeaways that resonated with Beau Satchelle’s growth which inspired this blog. Be Innovative – Daymond John refers to the power of broke as a mindset of providing substance over flash. It takes inspiration to stand out when you are a minnow in a sea of whales in the luxury industry. Our story is a good old fashion tale of basically learning an “old school” sewing art form from YouTube. Hand sewn, […]

10 Success Habits of A Small Growing Luxury Business

After last week’s blog regarding the Olympics and what lessons we derive from the experiences of the absolute top athletes in their respective fields, a curious reader inquired as to our specific habits that keep us focused on “the main things” in building a luxury leather business. As with any creative business, Beau Satchelle has for the most part, two main areas: the creative side (the design and production of our leather goods) and the sales/marketing end (getting our products seen and sold). Our success in these two areas are determined by building consistent, small steps every day that stimulates momentum and progress over time. For Beau Satchelle, keeping our eye on the prize, a successful luxury leather company, requires us to practice the following ten habits: 1. Maintaining a Healthy Body – not suggesting to necessarily be in shape to perform a marathon (unless that is the goal), but at least creating the physical routines for endurance on those long days that support good energy and fitness in the area of exercise and healthy eating. 2. Maintaining Healthy Mind Set – Reading positive and intelligent materials and books, listening to educational podcasts, watching You Tube channels of other entrepreneurs, networking with other business owners keeps us sharp and encouraged. More importantly, having a great sense of humor will keep you sane! 3. Gratitude – the daily grind of a business can be draining and challenging. To keep a perspective on what’s truly important, acknowledging what we are grateful for comes in different forms whether that be through prayer, writing in a journal, using this blog to publicly acknowledge who and what we are thankful for or just recognizing our teammates value to this business is worth its’ weight in gold. Showing gratitude to others is limitless and appreciated. 4. […]

Why Is The Luxury Consumer So Fascinated With Luxury Goods?

When a brand sells luxury products or goods, it is not just about selling an item, it is about selling an idea or promoting a luxury lifestyle. Tapping into the way someone desires to live or recognizing how they choose to live, is called lifestyle selling, and, it is a meaningful strategy when marketing items that are considered luxury. In a world where we are free to dream most any creation imaginable, there are luxury designer architects anxiously awaiting our call to make any fantasy and the wildest dream come true. The more unique, intricate and customized, the more excited the luxury consumer becomes. “Why?” As the wealth of consumers continues to increase, luxury goods companies are continuously searching for ingenious creations to provide to their expanding clientele which is younger and more successful than ever before. Many luxury consumers have created enormous wealth for themselves and continuously seek out ways to self-indulge by purchasing one of a kind products and partaking in services where others only dream. Luxury consumers who create their wealth, take extra special care and exercise creativity in how it is spent. Luxury consumers enjoy, appreciate and desire all aspects of their lifestyles and activities as much as possible. From the clothes they wear to watches and accessories, what they drive to private exclusive club memberships, it all must represent their individual brand image. It is part of their strategy to continuously market themselves to the very people they try and engage in business whether on the golf course, in the boardroom or at a black tie affair. Luxury consumers buy products and consume services for their premium quality, personal history with the brand and self-pleasure. Many luxury brands position their products to be highly differentiated in the market amongst competitors by the use of celebrity […]