Category Branding

Entering 2017; A Brave New World!

Have A Happy New Year Beau Satchelle Blog Readers! Wow! 2016 flew by, yes? And what a year it has been! For the team of Beau Satchelle, numerous lessons and growing pains have developed our abilities and skills to gear up for the new year and we are fired up for what is to come. So what are our goals for the upcoming 365 days? There are actually three major objectives we look forward to: Introduction Of New Product Lines The team has been working intensely on refining a new line and adding vibrant colors to our mainstays the “Michelle” and “Regina” handbag Spring collection. The new products will be featured in mid- January at a charity fashion show; plus, photo shoot events that we will share on Instagram. In addition, the excitement level is building for the unveiling of several elegant leather bracelets that will complement all of handbag lines. The bracelets will be made out of the same premium leathers and finest hardware selected for the handbags. We are in the beginning stages of seeking out a number of local jewelry designers and textile artists to work on future collaborations for a more recognizable branding to Beau Satchelle’s luxury products. Our team has been commissioned on several special projects that will add a unique bespoke service to our luxury repertoire (more details to come). Finally, the refinement of our products will be more focused to not only handle smartphones but the much needed chargers that are just as essential when comes to daily carrier accessories. It is so gauche to depend on an outlet to charge your tech essentials! Building Brand Momentum The focus is on growth and more growth. Our obvious goal is to grow our brand awareness locally and by rolling out a revised marketing plan […]

The Backstory of Beau Satchelle

As 2016 quickly comes to a close we wanted to celebrate the end of our first year with a blog about our history. We get a number of questions asking about our background and the origin of Beau Satchelle. So in the beginning…destiny weaved her way into our lives. Co-founders, April Bayles (AJ) and T. Michael met in late 2007 and discovered they shared similar passions and interests. After countless discussions about the love and challenges of being an entrepreneur and eventually T. Michael sharing his business model of a luxury brand, a partnership was developed and Beau Satchelle was conceived. A native Detroiter and proud University of Michigan graduate, at a very young age, April adored anything to do with fashion…clothes, hair, accessories. Taught by her Mom how to sew and had inherited a talent for drawing from her Dad, she dreamed of becoming a high end fashion designer. However, life happened and she became distracted with other interests and put her love for fashion on the backburner. Her experiences through college and various jobs along with her serial entrepreneurship ventures prepared her for the opportunity to come full circle and work on building a business brand that focuses on the lifestyle of luxury. T. Michael, a Michigan native. While in college, had an initial urge to explore the art of leather crafting was when he was unable to find quality belts on a college student’s budget. So, after much research which entailed finding the local leather store and reading books on belt making, purchasing and using the right tools was the first step in what was then a necessity gone hobby to what is now an emerging business. Later in life, the situation reoccurred with the need of another briefcase after his career took him through several ‘brand […]

Beau Satchelle Happenings and Updates

The last month has been a whirlwind of activities for Beau Satchelle as we have been participating in several Metro Detroit Auctions to benefit some very worthy organizations and charities. We are also in the midst of getting prepared for a great holiday shopping season by positioning and promoting our bespoke luxury goods for one of kind gifts. Detroit Uncorked With an invitation from the Detroit Wine Association (www.detroitwine.org) we were honored to donate a bespoke leather piece for auction, named the “Emily Handbag” to the 12th Annual Detroit Uncorked Wine Extravaganza. The event’s proceeds benefit Gleaners Community Food Bank (www.GCFB.org ) one of the most significant charities in Metropolitan Detroit. Gleaners’ sole purpose is to solve hunger in Southeast Michigan through an intensive emergency food collection program that delivers millions of pounds of food to 535 community partners who in turn distribute to food pantries, shelters and schools. Over 20 restaurants and food vendors provide tasty hors’deuves while guests were able to sample over 250 Wines from all over the world from over 30 wine distributors and suppliers. The Silent Auction had a myriad of items ranging rare and vintage wines, work by local artists (including Beau Satchelle!), one of a kind wine lover collectibles and sports memorabilia. Spark 2016 Detroit Garment Group (www.detroitgarmentgroup.org), the non-profit organization whose mission is to cultivate education and economic development opportunities for Michigan’s fashion community, as well as cut and sew manufacturers in all industries. In conjunction with their FashionSpeak 2016 conference, Beau Satchelle was privileged to donate one of our bespoke designed messenger handbags to their inaugural fundraiser SPARK. As a member of this association, we are fortunate to part of a fashion network that brings together professionals from across the State of Michigan and have the opportunity to rub elbows with […]

Detroit Welcomes FashionSpeak 2016

A favorite time of the year for Beau Satchelle is in October when one of Metro Detroit’s premier non-profit organizations educate and promote the growing cut and sew industry in Michigan. Their annual FashionSpeak is part education, part networking, and all about the business of fashion. It is a time for professionals (designers, manufacturers, retailers, buyers, and bloggers) in the industry from veterans to college students to meet and learn from each other. So here’s Beau Satchelle’s takeaways from a packed day of learning: The morning began with Lauren Kirsch Weiss who serves as a buyer at Freeds of Windsor who shared tips on surviving trade shows from two standpoints that of a designer displaying their lines and secondly being an efficient tradeshow buyer. From a designer’s view it comes down to doing good prep work prior to the show (especially reaching out to potential buyers), presenting the best of you and your designs during event, and solid follow-up post show. The second speaker was Amy Dietrich, a product development expert and design consultant at Restoration Hardware whose topic was “Determine and develop your best product” and we have covered many tips that have been in previous blogs which boils down to doing your homework about your product, your customer and your competition. Karen McDonald, a public relations expert was the presentation that was key for Beau Satchelle. She offered a number of suggestions on creating a public relations plan for an emerging design business that included having good photography, a strong website, developing a press release and 3 to 6 talking points, know media’s deadlines, and practice interviewing. Karen also invited Rebecca Voigt, stylist editor from Hour Detroit, a local luxury magazine and RJ King, editor of Dbusiness an online business magazine that focuses on Metro Detroit businesses to […]