Final display touches to Cobo Center – NAIAS media photo (above)
Aficionados and fans of “all things on wheels” are preparing to once again descend on Motown for the debut of automobiles in current production or future concepts from industry giants. Detroit’s North American International Auto Show (https://naias.com/) kicks off January 14th through January 27th, hosting the unveiling of new vehicle products from established companies and emerging players who are seeking to grab a share of the “mobility market” focusing more on autonomous and electrification products.
Currently, there are over 100 automotive display shows hosted globally beginning with the highly touted Las Vegas Consumer Electronics Show where Mercedes chose to unveil its new version of its CLA Class Coupe. Several other international shows that compete in attracting car enthusiasts to experience car concept reveals include Geneva International Motor Show, International Motor Show Germany, Paris Motor show and the Tokyo Motor Show.
Although competition has been fierce in showcasing automotive displays, Detroit, as the original auto show with its beginnings in 1907, continues to entice worldwide press, industry professionals, as well as host over 800,000-plus attendees attracted to jaw dropping displays and experiencing firsthand technology which will impact the future of driving.
The NAIAS, not only showcases to the public the sleek automobiles that will be soon be seen on the streets and highways, but hosts a series of events that include charitable soirees, design awards, and an international press week for unveiling new products.
The actual public viewing will begin on January 20th, however for jetsetters and philanthropists who desire to rub shoulders with dignitaries, celebrities and the who’s who of the Metropolitan Detroit Region, the NAIAS hosts two charitable affairs. The Gallery, located at the MGM Grand Detroit Casino Hotel (January 12) is the official kick-off event as guests will experience nearly $10 million collection of ultra luxury automobile brands such as Aston Martin, Bentley, Farrari, Lamborghini, Porsche and Rolls Royce, to name a few. The second event is the Charity Preview ( January 18) located at Cobo Center. This Black Tie Charity Ball allows VIP ticketholders to be the first to lay eyes on the dazzling car displays, while being wine and dined to raise millions of dollars benefitting Metro Detroit children’s charities
If you know anything about Detroiters, the car is king and we still enjoy a never ending non apologetic love affair with gas guzzling, muscle cars from bygone eras. Yet as a manufacturing hub, Detroit’s future success will need to be visionary as newer and younger consumers’ appetite for reducing carbon footprints which determine what automotive engineers and designers are developing.
If this is your first visit to our transformative city, get ready to be pleasantly surprised at Detroit 2.0 which still offers an overflow of warm hospitality. Visitors have a multitude of options to stay, play and eat near Cobo Center, as many new and renovated hotels and restaurants and bars are interconnected by walkways and our downtown transit system.
One huge announcement is this will be the final year for the North American International Auto Show to host in the frigid month of January. In 2020, this event will transition to the month of June incorporating more space for exhibits inside and outside of Cobo Center for displays and interactive activities.
Beau Satchelle welcomes you to the D!