Month September 2016

Creating A Luxury Brand From Scratch, part 1

Lately, a number of our fans and entrepreneurial peers of Beau Satchelle have asked us about lessons learned during our first year of launching our small business. Introducing a new brand and creating that initial momentum to attract attention and buyers takes laser focus and hard work to stay the course. The number of years and amount of grinding it requires to become an overnight sensation in the world of business can be daunting for a start-up. Breaking into the life of niche, affluent buyers demands, different thinking and actions require stepping up your game. Our 2016 journey has become fascinating. The many personal and business lessons gained are invaluable. Sharing with our readers through this blog, our continuous journey of building a brand, we hope, gives insight and confidence to peers who have or are considering taking the leap into creating their own start-up. Believe me, there is a wealth of teaching moments that will take more than one blog post, so let’s cover three in this one: 1. CREATING A VISION – Starts with knowing yourself. While making the moves to market your product, this is the time to dig deep and be introspective. This may mean determining what self-beliefs may hold you back as an entrepreneur, from selling to approaching a potential high end client. Your limiting mindset can totally derail your confidence in pricing and selling your premium products to a buyer with high expectations and discriminating tastes. Even if your luxury product is extraordinary, do the inner work on yourself to build confidence in attracting and working with high end clients. Our vision which we speak about in detail in our March 16th Blog post, titled “Vision Board of our Future” and is our North Star. In conjunction to creating the big picture, producing a […]

7 Fall Handbag Trends Beau Satchelle Is Watching In 2016

September 2016 we salute you! Your predictability over seasonal changes with your cohort, the Artist, aka Mother Nature spreading her love of color particularly in the Midwest. The days grow shorter while the temperature begins to cool as Mother Earth prepares for its winter hibernation. Charities are gearing up for their fall and winter fundraisers. And those of us in the retail industry, preparations are intensifying for the upcoming holiday season. September also ushers in a month of pure delight as Fashion Weeks gets underway, first in New York then London, Milan and Paris. While following the unveiling of designers’ collections, Beau Satchelle keeps a close eye on designer’s choices for handbags collaborations. Needless to say, because of our bespoke background, many styles are too trendy and will not be embraced for our design consideration. However, we understand that attentiveness to certain trends can be incorporated into classic leather styles without compromising our design integrity. So these are the 7 Fall Trends that Beau Satchelle is keeping an eye on: ‘Hair on’ Skin or Genuine Exotic Handbags – No question that we embrace the sexiness and luxuriousness of what this style does for a handbag. Such as the above accompanying picture (red python) we selected for this blog, the more premium and exotic the skin, the better. The trends we noted integrate deep, rich dyed colors that make a handbag pop! We have seen cow leathers incorporated with alligator, python and ostrich for the side gussets or handles as contrasts to have just a touch of exotic. Beau Satchelle is currently in the design stage of an alligator leather satchel handbag that is so versatile that it can be worn both day and night. We will be introducing more modern colors but the cut, design and production will stay true […]

Lessons From A Shark

If you consider yourself to be a student of the fashion industry, then giants such as Tom Ford, Ralph Lauren or Tori Burch would be recognizable names as being game changers in the world of retail. As a start-up luxury business, we have to stay on top of our game by gaining knowledge from individuals such as those mentioned who have successfully forge their own paths. Auto Biographies are an important teaching tool for visualizing someones success and wanting the same for yourself. One of those giants that we recognize as a game changer in the world of fashion is Daymond John, the founder and CEO of FUBU, a television personality and investor on the hugely popular realty television series Shark Tank. He has written a book named “The Power of Broke” and it resonates well with any entrepreneur who is beginning their own journey of a thousand steps to building a business brand. In the book, he takes 15 entrepreneurs from different backgrounds who offer insight on what it took to build their successful careers and brands from nothing. In a nutshell, Daymond John bootstrapped his way to success and he feels in many ways that “the struggle”….not having money forced him to be creative which kept him focused on his goals. So in the course of reading his book, he shared in his first chapter 3 philosophical takeaways that resonated with Beau Satchelle’s growth which inspired this blog. Be Innovative – Daymond John refers to the power of broke as a mindset of providing substance over flash. It takes inspiration to stand out when you are a minnow in a sea of whales in the luxury industry. Our story is a good old fashion tale of basically learning an “old school” sewing art form from YouTube. Hand sewn, […]

Leather and Tech: The Perfect Pairing!

The cell phone. Can’t live without it! Since our lives depend more and more on phones, tablets, and laptops, it becomes imperative that luxury leather designers stay ahead and create accessories that can accommodate these devices. Leather accessories have multiple functions that include protecting and holding the device while showing off your individual style. Although the range of textiles that can be converted into a holder for a cell phone are numerous, leather ups the game in conveying an indulgence that can’t be equaled. Offerings with leather products include: Handbags and Wallets – whether a tote, crossbody, clutch or wristlet, a woman will require a pocket that can handle her phone with easy access. From Beau Satchelle’s experience, more female consumers are requesting at least one pocket outside of the handbag or an interior pocket that is extremely handy if she hears one of her notification sounds. Even an unassuming leather wallet needs to have the ability to not only house the essentials (credit cards, money, and identification), but must offer a cell phone pocket to show a women’s style and simplicity when she runs her errands. Duffle Bags and Backpacks – these particular bags are designed and built for multiple uses whether the gym, the classroom, the office, hiking or a weekend outing, multiple pockets and specific locations for tech products are essential. It is imperative that not only books, or a weekend outfit have a perfect home, but sufficient room is set aside to secure a tablet or laptop. Of course, once again an accessible cell phone pocket is necessary for easy access. With the advent of mobile chargers stations that allow phone and tablet users to become independent of “searching for a wall plug”, these technological have raised the bar to insure that a carrier can support […]